A star performer, Blason de Bourgogne confounded the experts by turning the French sector on its head. Since its launch in 2002 it has established itself as the best performing wine brand in the £6-7 price bracket. AC Nielsen MAT 24.02.06

Now a multimillion pound brand and still growing strongly, Blason de Bourgogne has become a leading light to those looking for innovative ways to transform the fortunes of a region that faced decline in the highly competitive UK market. The brand has now entered AC Nielsen's top 10 French wine brands and sells over 100,000, 9 litre cases a year

HwCg led and managed this hugely successful branded venture from concept to launch. HwCg has received many prestigious awards for innovation, marketing, design and regularly receives accolades from the press for the great quality of the wines. The Blason de Bourgogne Montagny has also won GOLD in the nighly acclaimed International Wine Challenge 2006, for both Best French Chardonnay and Best International Chardonnay.

www.blason.com