The total Rosé category now represents 7% of the UK wine market by volume, an increase of 35% in 2006. Value was up 35% as well, with a 7.3% share of the market worth £310 million. (MAT AC Nielsen 31.12.06).

In 2006, Rosé was the only wine category to show any significant growth.

As a result of this phenomenal growth, HwCg saw a great opportunity in the market to create a global Rose brand. The fast growing category was dominated by a small number of brands producing similar wines which weren’t offering the consumer anything different or exciting.