The idea behind the Real Rosé Company is thus to offer the Rosé drinker more diversity within the Rosé category, whilst still being within the reassuring confines of an easily accessible and credible brand.

The Real Rosé Company is a brand of integrity and authenticity, providing consumers with the opportunity of experimenting within the Rose category - something that has never been done before in the UK.

Real Rosé was launched at FUOR in March 2007 and is currently listed in Tesco with other national grocer listings to follow later in the year.